So many events and so little time!

Over the past few weeks I have noticed more and more inaugural events finding their way into the Irish events calender.

These events range from Sprint Triathlons to good old MudRuns. Where will it end?

As someone who has worked in the industry for the past 10 years, I have to say it is a very exciting time for the Irish participants. It can only mean good things:

  1. Choice of events for participants will be endless
  2. Race organisers are going to need to step up there game in order to remain competitive in a busy market place.

Yes, that’s correct! Sports Events are very much an industry, and there are only so many participants.

Having experienced similar growth in the New Zealand market nearly 5 years ago, it’s going to get a little busier yet. Race organisers beware, participants do vote with their feet.

So are events giving you value for money?

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